Living Persona Live Web App
Living Persona Live Web App
AI Integration
AI Integration
UX Design
UX Design
Development
Development
Ever wish your research could come to life and tell its own story?
Cause we did.
We all know marketing and design should be driven by research, but boring presentations, complex project timelines, and stakeholder politics kill the voice of the customer.
LivingPersona creates a digital twin of target customers that can give real-time feedback, accelerate product development, and empower businesses to make decisions backed by data and aligned with customer needs.
Problem:
Research efforts often go to waste because nobody reads those hundred page slide decks, based on one million sticky notes, three months of research, or 100 client interviews.
‘Research porn’ feels high and mighty: everyone claps, budgets keep coming, but nobody really understands.
The decisions don't change. The baton is dropped.
Process:
This was Blueprint’s first consumer-facing web app that was designed and developed in-house.
We started with our work at Truist Financial Corporation: delivering design work better and faster by using AI as an empathy machine.
We realized this could improve not just the way we work, but how clients, in-house partners, and other organizations interact with and understand our user research.
So we ran a test and people wanted it.
Design began, first with wireframes, and then high fidelity prototypes.
We then built ferociously for a month until the vision became reality.
Problem:
Research efforts often go to waste because nobody reads those hundred page slide decks, based on one million sticky notes, three months of research, or 100 client interviews.
‘Research porn’ feels high and mighty: everyone claps, budgets keep coming, but nobody really understands.
The decisions don't change. The baton is dropped.
Process:
This was Blueprint’s first consumer-facing web app that was designed and developed in-house.
We started with our work at Truist Financial Corporation: delivering design work better and faster by using AI as an empathy machine.
We realized this could improve not just the way we work, but how clients, in-house partners, and other organizations interact with and understand our user research.
So we ran a test and people wanted it.
Design began, first with wireframes, and then high fidelity prototypes.
We then built ferociously for a month until the vision became reality.
Solution:
We developed LivingPersona to give organizations the power to involve customers every step of the way, and make business decisions backed by data and aligned with customer needs.
Now designers all over the world have used Living Persona to
better communicate their client needs
talk to their research
and take co-creation to a whole new level.
Allow your data to speak for itself.
Give life to your research.
Try it for yourself at livingpersona.ai
Solution:
We developed LivingPersona to give organizations the power to involve customers every step of the way, and make business decisions backed by data and aligned with customer needs.
Now designers all over the world have used Living Persona to
better communicate their client needs
talk to their research
and take co-creation to a whole new level.
Allow your data to speak for itself.
Give life to your research.
Try it for yourself at livingpersona.ai
your strategic design studio
a space for people doing something different
your strategic design studio
a space for people doing something different
