BRAND IDENTITY

// for founders

Your brand
3 weeks

01Logo

02Guidelines

03AI Prompts

25+ startups launched

Logo, guidelines, and AI prompts for on-brand content.
Built for founders who move fast.

THE PROBLEM

// why this exists

Agencies want retainers. Freelancers ghost you.

Stop managing freelancers.
Build a brand that scales.

2-3 Vendors

1 Unified Team

8-12 Weeks

3 Weeks

$20-35K

$18K

Assets don't scale

Built as a cohesive system

Freelancers

2-3 Vendors

1 Unified Team

8-12 Weeks

3 Weeks

$20-35K

$18K

Assets don't scale

Built as a cohesive system

On time. On budget. On brand.

DELIVERABLES

// what you get

Three pillars of
your brand.

Logo & Identity

A complete visual system built to scale. Includes:

Logo System

Color Palette

Typography

Social Kit

Brand Guidelines

Everything your team needs to stay on-brand. Includes:

Brand Book

Voice & Tone

Usage Rules

Application Examples

AI Prompts

Stay on-brand at scale with AI-ready assets. Includes:

Brand Voice Prompts

Asset Generator

Platform Support

Scale Consistently

PROCESS

// 3 weeks

How It Works

We don't work sequentially. Multiple workstreams run simultaneously, so you get everything in 3 weeks.

Discovery

Identity

System

Delivery

Discovery

WEEK 1

We learn your market, audience, and ambition. Define positioning and messaging that sets you apart.

Identity

WEEK 1 - 2

Logo system, color palette, typography. We design the core elements that make you recognizable.

System

WEEK 2 - 3

Brand guidelines, social kit, email signature, and 2-3 applications of your choice. Everything you need to stay consistent.

Delivery

WEEK 3

You receive the full brand package plus AI prompts configured for your voice and guidelines — so you stay on-brand as you scale.

PORTFOLIO

// recent brands

Brands we've
built to last

Each delivered in 3 weeks or less

TESTIMONIALS

// what founders say

What Founders Say

“I actually fucking love this version, I got goosebumps”

Sina Meraji

CMO, JinbaYC W26

“You guys are getting great reviews. Even though we haven't started publicizing on social media. You guys did a great job!”

Sam Karu

CEO, LogicalYC W25

“Anyone who sees the video buys the product. Working with you guys is like eating chocolate. We can't go back.”

Daniel Greene

COO, TokenWorks

“Thanks again bro, you've really outdone yourselves again, especially with such a tight deadline. The video is doing bits on X, it looks sick!!!”

Diego

CEO, PyraYC W25

“The AV3 launch was great, thanks to you guys!! Thanks for the hard work.”

Charles Cagliostro

CEO, TokenWorks

“I absolutely love the video and feel it captures our company impeccably.”

Julia Zema

CMO, Hildene

“I actually fucking love this version, I got goosebumps”

Sina Meraji

CMO, JinbaYC W26

“You guys are getting great reviews. Even though we haven't started publicizing on social media. You guys did a great job!”

Sam Karu

CEO, LogicalYC W25

“Anyone who sees the video buys the product. Working with you guys is like eating chocolate. We can't go back.”

Daniel Greene

COO, TokenWorks

“Thanks again bro, you've really outdone yourselves again, especially with such a tight deadline. The video is doing bits on X, it looks sick!!!”

Diego

CEO, PyraYC W25

“The AV3 launch was great, thanks to you guys!! Thanks for the hard work.”

Charles Cagliostro

CEO, TokenWorks

“I absolutely love the video and feel it captures our company impeccably.”

Julia Zema

CMO, Hildene

PRICING

// investment

Ready to launch?

Trusted by 25+ tech founders across AI, Web3, and YC.

Launch Package

Everything you need to go to market.

Base Price$18,000

Includes:

Logo System

Primary mark, word-mark, icon variations.

Design System

Typography, color palette, visual language.

Social Kit + Email Signature

Profile assets and templates for posts.

AI Prompts

Custom guidelines for consistent AI generation.

+ Pitch Deck

Go to market with a working MVP.

Plus Product$5,000

Includes:

Narrative & Structure

Layouts, charts, visual hierarchy

Slide Design

Formatted for presentations and downloads

Total:$18,000

Want the full launch?

Add website, pitch deck, and launch video.

See full launch package

Not sure which fits? Book a call and we'll scope it together.

TEAM

// who's behind this

Built by Founders, for Founders

Jaidon Lalor

Ran an award-winning film company for 5 years. Lead 100+ documentary and commercial projects across Europe, Central America, and the US. Now works in design.

Tyler Stupart

A service and brand designer who's helped companies grow. From startups crafting their first pitch, to corporations redesigning customer experience at scale.

Ready to build your brand?

Book a call and get started.

Blueprint Studio

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FAQ

// clarity

Frequently Asked Questions

We can work with what you have. If it's solid, we'll build the system around it. If it needs refinement, we'll propose updates. Either way, you'll get the full identity system.

Pre-configured prompts for ChatGPT, Claude, and Midjourney that are trained on your brand voice and guidelines. Use them to draft copy, generate visuals, or stay consistent as you scale. They're yours to keep and share with your team.

After the core deliverables, you pick 2-3 extras: pitch deck template, app icon, merch mockups, investor one-pager, event graphics, or something else. We've done this enough to know every founder has different needs.

Two rounds of revisions at each phase. We've never needed more, but if scope expands significantly, we'll discuss.

A 1-hour kickoff call, access to any existing brand assets, examples of brands you admire, and quick responses when we have questions.

Check out our Launch Package — it includes brand identity plus website, pitch deck, and launch video starting at $50K.

Yes. Many clients move to our monthly partnership after launch for ongoing design, development, and iteration.

Your brand
3 weeks

Stop managing freelancers.
Build a brand that scales.